- SAN FRANCISCO – This week we we’re thrilled to stumble upon this uncommon yet wonderful retail space called Viracocha. This one of a kind shop is a beautiful reflect of the city’s effervescent creative community. Mainly operated and owned by different local artists from different backgrounds, Viracocha isn’t like any other shop : because amongst the old books, the repurposed and redesigned furniture, vintage magazines, poetry books, hand crafted antiques and lighting, and locally designed apparel and jewelry, lies a world full of dreams and human expression. In fact, the shop hosts many live art performances every week in the fields of Fashion, Culture, Music, Dance, Poetry, Comedy, and more. In other words, entering this shop is pretty much like a great adventure!